Sport delivers emotional engagement with consumers like no other area of marketing. Business needs to connect at that level and can bring sport to life through smart commercial partnerships that go beyond the traditional approach of sponsorship. Sport for Business helps the two sides work smarter together. ** Daily News Digest of analytical commentary on the commercial world of Irish sport ** ** Monthly programme of Members Round Table events bringing knowledge and understanding on topical areas of interest to our members ** ** Bespoke programmes and events to enable business make the most of sporting involvement ** Members include AIB, AIG, Aviva, Bank of Ireland, Lidl, Indeed, Dublin City Council, Vodafone, RTÉ, Sky, the GAA, FAI, Paralympics Ireland, Horse Racing Ireland, Sport Ireland, the Olympic Federation of Ireland, UEFA, the European Tour and many more...