The social contract between Original Content Creators and the social media platforms they build their fan communities on is broken. Creators are the primary drivers of engagement across all of media but have little to no control of their online fan relationships. They suffer from no first party data, the vulnerability of being banned or canceled, and they are losing the ability to retarget fans. XR Sports is a launchpad for “IP Rights Holders” to create a Fan Engagement Hub; our shopify like solution native to Content Creators, (the new online Merchants). We enable Creators to maximize the value of their fan relationships by building sustainable, independent economies powered by social commerce solutions and digital assets on blockchain. The XR Sports Fan Experience Hub delivers three core value adds: DATA: Fundamental representation of identity in web3 is through wallets. Data portability through wallets help track the impact of creative work, build public data sets, and enable more competition from retail brands. CONTENT: Next generation content delivery is focused on active experiences that drive engagement through collection, ownership, patronage, and governance participation. SALES: New creation models, new engagement models, and new business models put Original Content Creators in the driver’s seat for new methods of monetization. XR Sports facilitates profitable digital interactions between Creators, Fans and Brands.