Jiring is the commercial brand of Pardakht-Awal-Kish. All the financial services on MCI (Mobile Communication Company of Iran - First Operator) platform is assigned to jiring. Based on market studies in 2009, MCI found out a need in the market that more than 70% of the population was un(der)banked. Considering the 40 million MCI subscriber, the company decided to deploy mobile financial services for the unbanked and introduced jiring wallet to the market which resulted in establishing a new company as an MCI subordinate. "jiring" is the sound of the coins when they drop or hit each other and "jiringi" is an expression of instant payment in Persian culture. After one year of operation in the market, jiring offered financial services through alliance with banks and subscribers could do their financial transactions with ALL banking cards. Contact-less payment methods like QRcode and NFC are the current projects of jiring.