Social Analysis: Riff Media will do a complete analysis of your company's current social state. Overview of the marketplace and your competitors' positions in the vertical Review current social reputation Develop optimization strategies Optimization: Riff Media will influence your social campaign to be more efficient and effective. Restructure and plant new communication strategies in the social space Improve and build social reputation Manage of social campaign Produce and place content in targeted channels/spaces Generate buzz in social space Develop and manage traffic Provide monthly reporting Social Campaign Development & Management: Riff Media will develop, implement and manage social strategies. Create footprint on the appropriate social landscape Build social reputation Develop and drive traffic Engage consumers Generate applicable SEM/SEO recommendations Provide monthly reports Daily optimization monitoring and implementation