VA Consulting is the world leader in marketing production investment optimization. Founded in 1994, born from Vitaliano Arbitrio’s ambition as an international producer of TV commercials. During the 80s he was President of the Italian Advertising Body up to ’94. In 2005, Alessandro Arbitrio joined the firm bringing twenty years experience at IBM as an expert in Internet Digital Marketing. We harness the power of data to provide independent, fact-based advice, enabling brands to supercharge their marketing creative production investments. VA Consulting transforms our clients’ marketing to be more effective, faster and agile. Staff and agencies help you on the ‘what’ of marketing, but VA can help you deliver the ‘how’. We transform marketing through seven key practice areas: • Marketing Strategy • Marketing Operations • Marketing Management • Agency | Pitch Management • Marketing Technology • Creative, Content & Production • Contract compliance These key practice areas are led by 70+ world class global marketing leaders, with decades of client and agency experience, operating in 35+ markets, who design marketing transformation solutions. We gain alignment, save time, money and create simpler, more effective marketing organisations. We’re working with several global brands to transform their marketing, such as L'Oréal, Luxottica, P&G, Generali, Geox, Ferrero, Asahi, Coca-Cola, Yamaha, Mercedes, Red Bull, Nespresso, Danone, Essilor etc. VA Consulting entrepreneurial culture, main values and far-reaching network enable us to increase quality, efficiency, reduce costs, stretch budgets, eliminate waste in order to offer your best production ROI. We are a completely independent and impartial consultancy.