Sobh Parlar Asia industrial co. is a privately held company, known as the largest information technology company in electronic system field of household appliances in Iran, The Company is located in Tabriz and was founded by Jafar Sobhi on June30, 2000. The first manufactured automation system and product of the company were refrigerator performance final test device and the evaporative cooler control system which were designed in 2000 and 2002 respectively. Throughout the years, Parlar has diversified its products to House hold appliances electronic systems, Industrial automation systems and Automobile products. Due to the importance of the production quality policy, company has engaged well educated and expert human resources, and with relying on their knowledge and capabilities, has been succeeded to design and manufacture more than 50 various products, This approach has led Parlar to be certified as Knowledge Base Organization (KBO) on October 31th, 2015 by vice president of science and technology of Iran. In addition, Sobh Parlar Asia Co. has got the quality management system certification ISO 9001:2008, on 2009. The company has provided flexible end to end solutions to reach the best possible service to its customers by operating the latest and top rank technologies and equipment. The Company is looking forward to get the highest customer satisfaction by executing consumer purchase intentions and loyalty.