The Future of Smell works with brands and technologies to design solutions that help us live healthier and engage deeper and more intuitively with products, services and experiences. There is no denying that our most primal sense, smell, the most emotionally loaded and most closely linked to memory, has by far been neglected in our rapidly progressing lives. Yet smell impacts all facets of our lives; from our sense of alertness and motivation to the perception of safety and quality, to finding a mate, to holding insights into our health. What would our lives be like if we started using this superpower?