Royal Life, aka (L.I.F.E ) Life Ignites Fantastic Emotions, is a lifestyle fashion brand inspired by some of the greatest and most iconic cities in the world and the culture bred from them. Our founder started his first apparel shop in 1990, Princeton Sports Corner, with over 4,500 different hats. He launched a hand-stitched hat/cap line “for fun” in 2002 with retail prices of $150-$2200 (precious gems stitched in hats), which sold out of boutiques in Scottsdale and Cannes (only 2200 units) in 3 weeks. In 2007 he launched Royal Academy (now Royal Life) taking the same idea he started in 2002, but having the hats mass produced. Royal sold 43,000 hats wholesale to an importer from the UAE. Royal Gives Back: Royal aims to connect people and be a positive focal point with its designs through peace, love and music with a touch of humanity, donating a portion of our proceeds to charities serving inner-city and underprivileged youth, music non-profits, Children’s hospitals and clean water.