The Covid-19 pandemic has changed our lives in the most fundamental of ways: how we live, how we work, how we connect with others and the world around us. The pandemic has rapidly accelerated the digital transformation of our economies and societies, especially in the developing world, that was already underway. More importantly, the need for rapid digitalization in developing economies has presented itself as an enormous business opportunity that requires a comprehensive approach to marketplace connectivity. The relatively shallow national online markets in these developing countries such as Pakistan are confined to a limited range of consumer products at retail level.As a result, the economy at large lacks inter and intra digital connectivity. Hence, the idea of Apkemarket has been envisioned to digitally connect buyers and sellers nationally.