The word Mål, pronounced 'mo-l', means goal in Swedish. Mål Paper also takes inspiration from the Scandinavian minimalist and clutter-free way of living. As a result, we create simplistic and effective productivity tools that help you to focus on your wellness, fulfillment, and potential. Our collection of products has been designed and produced to foster positive daily habits - with the end result of a happier, calmer, and more productive way of living. The key mantra of our design process is ‘less is more'. In today’s digital world, it’s more important than ever for people to reconnect with physical objects to avoid burnout and nurture their inspiration. Our mission is simple: to create high-quality and well-designed products that really work. Our hope for each product is that they will become a helpful tool to improve the wellbeing, mindset, and lifestyle of those who use them.