Poor sleep and incorrect sitting posture cause everyday physical complaints. And since we spend most of the day sleeping and sitting, we may (or should, actually) take our physical well-being seriously. The founder struggled with multiple herniated discs and have a relationship with a difficult sleeper. He was looking for affordable solutions, but they didn't actually turn out to be that easy to find. As soon as the terms orthopedic, ergonomic or physiological are mentioned anywhere, prices go over the top... In 2018 the founder decided to change this and develop sustainable products that improve our physical well-being on a daily basis. Because everyone deserves a healthy and pleasant life. Here's to a vital future!