The Copywriter’s Crucible helps B2B and tech companies to create premium quality content that speaks to people in a voice they understand. Instead of marketing hype, jargon and empty cliches, we create websites, case studies, white papers and more that present clear winning arguments and actionable information decision makers can trust. The Copywriter’s Crucible also provides strategy to go with the words. We help clients to develop sales funnels, buyer paths and lead generation strategies that deliver quantifiable long-term results. Examples of the articles, case studies and white papers we’ve produced for clients can be found on our website: www.copywriterscrucible.com. Why not subscribe to our blog while you’re there, for fresh thinking on creating marketing that works.