yubuy® is an innovative interactive TV commerce solution that allows an easy, quick and secure purchase of services and goods, all of which are seamlessly integrated with the traditional linear TV user experience. The idea is to transform common tasks, like ordering a pizza, all sorts of food, experiences and products in a very simple, safe and quick process. Functionalities * Online TV store * Real-time integration * Immediate click-to-buy process * TV optimized user experience * Social network integration (Facebook and Twitter) * Products presented based on Client profile * Allows 2nd Address delivering Differentiators * Cross-sell with other products – e.g. Video on Demand (VoD) * User-friendly application, designed for superior customer experience provided thru STB and Connected TVs) * Revenue sharing business model that creates new revenue streams, such as: Flexible payment gateway that supports various payment methods * Versatile configure platform which allows quick integration of new partners * Minimal impact on existing technical infra-structure (cloud-based), minimal impact on existing operational and maintenance processes (fully automated synchronization of partner product catalogs’, commission calculation module, yubuy 1st line helpdesk and 2nd line support) * Support for a multitude of customer facing channels (TV, Connected TVs, Consoles, Kiosks, Mobile and Tablet)