In 2019 Stephanie and James Murphy had a dream to create beautiful high-end apartments that could be operated on a short-term letting basis. They wanted to design and create space that were designed specifically for short term guests, that were elevated above the market norm and OPULENT was born. Opulent grew rapidly under the creative a director leadership of Stephanie and James to an incredible 350 apartments within 3 years. Despite the storms of Covid, cost of living an global economic crisis the company continued although it was impacted to its core and like any entrepreneurial business it was decided that the company would evolve its brand and position in the new post covid world. Extensive research was put into creating a progressive vision, analysing market data, trends and audience preferences. The word SOJOURN was the rough diamond that appeared. After much creative polishing it was decided that Sojo Stays would be the future.