This is Path, a London recruitment consultancy, helping advertising agencies find design talent that fit. Finding the right designers takes insight and understanding. It takes getting to know the nuances of a studio – their approach, aesthetic and culture, and it takes appreciating their influences and points of reference. A studio's culture inspires and informs a creative approach, so placing the right people in the right place is paramount. Beyond a candidate having a strong portfolio that makes sense in the context of a client’s work, having an innate sense of who they are and what makes them tick is vital to ensure a relevant cultural fit. People are complex, but finding the right ones for your design team shouldn’t be.