Meridian UX is a digital design consultancy specializing in user experience research, rapid experience prototyping, content strategy, and content development. In addition to direct design support, we also provide training services and collaborative design workshop facilitation. At Meridian UX, we believe analytics data only tell half the story. To truly connect a product or a service with a customer's unmet or under-served need, you need more. Your data may tell you what your customers are doing (or aren't doing), but it doesn't tell you why. And without the why, you can't figure out the how. That is, how to connect your offering with your customer in ways that ignite their passions and engender their trust. Our research and design methods put the customer at the center of the design process, from early stage ethnographic research through to rapid, low-cost prototyping of new products and services. And for those exploring new ways to tell their story, we provide content strategy and development support. We also offer custom training and facilitation solutions for teams interested in jump-starting their internal customer-centered design efforts. Here, our focus is on fostering rapid collaboration across teams and with both stakeholders and customers, with particular emphasis on visual brainstorming methods.