LitJoys is a learning venture, that designs value-creating storybooks and behaviour-changing games for kids across age groups (3-10 yrs) to connect them to nature and nurture them to become responsible, compassionate and happier human beings. Inculcate habits and values in kids to change the world for the better Make them learn from real-life experiences to bring back the original joys of childhood Enhance observation to fuel curiosity and nurture them to become sharp thinkers instead of only smarter students LitJoys books and activities also save young children from modern-day “toxic childhood”- addiction to screens, plastic toys, junk food and lack of parental involvment. The learning content is designed to address key parenting challenges (e..g, getting children to eat healthy or do things on time) as well as make parents also learn something new and experience many little moments of joy (LitJoys), learning and unlearning together with their children. The books and learning activities are designed in a simple, fun, and intuitive way that not only involve mothers but also fathers in their child’s learning and improves family bonding significantly.