We plan, we design, we tell stories, we create brands with soul. We craft visual identities, packaging, websites, campaigns. We are strategists, designers, and thinkers. We are SOUL. SOUL is the power of innovative spirit, the creative variation of talents, the essence of meaningful branding.We believe that brands with soul reach their audience efficiently, speak to the world meaningfully and grow businesses. APPROACH We believe great design helps brands and businesses grow. Our work is the outcome of the creative interaction between strategy, concept and design, so under the big “branding” umbrella, we include a wide range of creative services, to which we add flexibility in thought and action, to address even the most complex challenges. SOUL follows the business design model, that is world-class design, combined with strategy and business understanding. We work collaboratively, aiming to create and grow brands that exhibit customer desirability and business model viability. To achieve that, we use design thinking, which means we put business at the heart of our work, by deeply embracing the needs, the challenges and the desires of our clients, to come up with innovative and effective business solutions.