From traditional media relations and digital communications to crisis communications and support for transformation and change processes, "Klaus Treichel Kommunikationsberatung" covers a broad spectrum. At eye level with managing directors, board members and senior communications professionals, Klaus Treichel's consulting boutique offers practical support for a wide range of challenges: opening up new markets, positioning in new subject areas, managing crises or when the impact and efficiency of communications need to be lifted to a higher level using digital tools. Klaus Treichel currently sees a great need for consulting in a completely new area of the profession: data-driven communication. As an active member of the CommTech working group, he is driving the digital transformation in communications. He says, "Data-driven communication in the digital space makes communication campaigns more targeted, more effective - and more integrated." The trend here is that target groups are becoming more and more differentiated. It is no longer enough to focus communications on customers and employees; nowadays it is also the general public, or at least the interested public, that expects transparent, credible communications. The channels that need to be taken into account in communication have also long since multiplied. This is precisely where his consulting philosophy comes in: Communications mean integration. The goal of communication strategies must be to ensure that companies and organizations are perceived with a coherent overall image, from media relations and sponsoring to internal and digital communication.