At Cruise & Associates, we work for people who work. Robert F. Cruise started the company in 1991 to help small to mid-size owners grow their business and take it to the next level. Our goal is to meet your accounting needs and ensure your finances are streamlined and efficient. We specialize in income taxes, tax planning, bookkeeping, payroll, business controls and wealth management. We want to increase your income and reduce your tax liability. We listen to your needs and work one-on-one with you to develop the right plan for you and your business. We believe in educating our clients and giving them the best service to provide them with the tools they need to be successful. With offices across eastern Nebraska, we are close by if you need a consultation.