Lensbaby is an independent camera lens manufacturer that makes creative-effects camera lenses that enable photographers to capture their world in unique and interesting ways. Craig Strong invented the Original Lensbaby to provide a softer, more organic feel to his digital pictures. The response he received from all those who tested the lens was overwhelmingly positive. Craig, with the help of Sam Pardue, founded Lensbaby to help bring Lensbaby SLR lenses to the world. Currently available for both SLR and PL-mount cameras, Lensbaby lenses come with interchangeable optics and a variety of accessories designed to maximize versatility and creative possibilities. Company Values: CREATIVITY - we honor new ways of understanding and expressing INTEGRITY - we produce high quality products that deliver on the promises we make GROWTH - we learn and grow as individuals and as an organization CUSTOMER HAPPINESS - we treat our customers like royalty EACH OTHER - we serve each other and the business that provides for us THE PLANET - we minimize the negative environmental consequences of our work