It’s the dry shampoo of shaving. Evolving shaving for the eco-conscious consumer by making shaving less irritating, more convenient and less wasteful of water. Bottom line, it's a clear lubricating gel that doesn't need water to activate it (because it doesn't lather) and it doesn't need to be rinsed off (again, no lather) so it leaves behind all the good oils and moisturizing properties. So "dry" shaving is something you WANT to do. Save massive amounts of water by changing the way you shave.