At Khaadi, we want you to Wear Yourself. Our differences are what make us unique, and it matters to us that people can share every brilliant aspect of themselves with the world, comfortably and with confidence. Khaadi was founded on the belief that the fashion you choose should let you wear your individuality, wherever you go and whatever you do. Founded in 1998 by Shamoon Sultan, Khaadi has experienced unprecedented growth from a single store selling hand-woven fabric to more tha 60 stores in Pakistan, UAE and UK. Born of proud tradition, Khaadi’s unparalleled selection of ever-changing patterns, colours and on-trend silhouettes is progressively pushing the boundaries of Pakistan’s fashion scene. ‘Wear Yourself’ embodies the notion of a multifaceted individual. We believe that culture, values, and mindsets are in a constant state of evolution, and we strive to keep transforming with it.