RED Group is a Melbourne-based consulting and recycling organisation that has developed and implemented the REDcycle Program; a recovery initiative for post-consumer soft plastic. RED Group has teamed up with Coles, Woolworths and some of Australia’s most-loved brands to make it easy for you to keep your plastic bags and soft plastic packaging out of landfill. RED Group also would like to acknowledge the key role of our partners at Replas – www.replas.com.au/ – who produce a range of great products using the recycled materials. As of 2018, a partnership with Downer and Close the Loop means that soft plastic is now also a component of a new municipal road infrastructure. The REDcycle Program is true product stewardship model where manufacturers, retailers and consumers are sharing responsibility in creating a sustainable future.