The Insight Factory is a consumer research consulting company with a personal approach. Drawing from our unique background in product development, marketing, and consumer insights, we will help you observe consumer behavior, discover insights and convert those insights into new and improved products and ultimately more profits. At the Insight Factory, we believe that genuine curiosity and empathetic interactions lead to an in-depth understanding of consumers. To uncover and explore actionable insights, we strive to interact with consumers in their time and space, researching life as it happens, both in the off-line and on-line world.