Mission At RiskFreeTV, we go the “extra mile” in providing our partners with affordable, high quality lead generation solutions to increase their sales revenue. We are the “go-to” exclusive Direct Response partner for Fighter Brands in Australia and committed to driving down the cost per lead. About Risk Free TV Max Compton originated the 'pay for leads' concept in direct response daytime TV. His 30 years experience in the industry began with TV media sales (Channels 7 and 10). Pioneering 'pay per response' TV With direct response TV advertising, the word 'response' is obviously the key and in 2008, after 15 years of research, Max created Risk Free TV: where low risk, low cost, high quality tailored lead generation packages are offered to clients to help maximise their sales efforts. That's not only an Australian first, it's a world first! Minimal production and airtime costs As a client of Risk Free TV, you only pay a nominal consultation and pre-production fee, shared with Risk Free TV, entering into a mutually beneficial and shared risk partnership. Max and his team partner with you “We build a partnership to evaluate your product, tailor response mechanisms, delivery platforms, source the best presenters and put together the best TV packages. You get a customised solution designed to provide the highest quality leads — the ones that convert to sales