In 25 years of its glorious existence, BrandScan has completed over 320 projects for over 170 clients making it one of the largest market research fair by a B- school in India. BrandScan has a unique way of eliciting unbiased and natural responses through the use of disguised games. It boasts of a clientele consisting of blue-chip companies from various domains ranging from FMCG, consumer electronics to the automobile industry. Professional guidance and consultations from reputed research agencies like Nielsen, TNS, Market Insight and Data Analytic companies such and inTouch analytic, nanobai, Insights Mundo etc has helped BrandScan develop a systematic three-phase research approach. The USP of BrandScan is that it serves as a platform for both learning and entertainment. The format of the event is a gala fair with customized events focused on attracting people for conducting research. BrandScan is conducted in 2 Locations hosting more than 10,000 visitors from Manipal-Udupi for the "Fair format" area, and over 60,000 footfall in Bangalore which is the "Mall format".