We partner with New Zealand companies to facilitate successful market entry into Indonesia by selecting the right importer, distributor and agent. Our core business focuses on representing New Zealand companies and their brands in the Indonesian market. We are New Zealanders and Indonesians, who live there, work there, know the culture and speak the language. We think from the perspective of both the distributor and the exporter. We provide a sustainable pathway for New Zealand companies seeking to enter and grow their business successfully in Indonesia. Our services include: • Market Research & Insights • Feasibility Studies • Market Entry Strategies • Partnering Profiles • Distribution Network Evaluation • Arranging Potential Partner Visits • Distributor or Agency Agreements • Marketing Plans • Trade Event Representation Market Opportunity With 271 million people in 2019, Indonesia has the largest population in East Asia and the fourth largest on earth. That’s a big market by any standards. But the real growth engine for food and beverage in Indonesia is its emerging middle class. By 2020 an estimated 85 million Indonesians will be considered middle-class, and this group is still growing by five million people annually, the equivalent of New Zealand’s population added every year. New Zealand’s 12th-largest bilateral trading partner, with exports worth NZ$840 million. Expenditure of food amounted to US$ 179 billion, growing at 7-9% per year, making it the biggest in the ASEAN region and the seventh biggest globally – and the expanding middle class is driving further growth. Indonesian consumers have a preference for international brands and imported products. Increasing incomes, aspiring modern lifestyles and urbanisation have increased consumer consumption. Talk to us – we are ready to be your trusted partner who represents your business interests, to help it grow and prosper in Indonesia.