Marry in a Week is a facebook matrimonial app, designed to cut through the clutter and deliver within a week, guaranteed responses from matches that are most relevant and useful. Marry in a Week showcases a person’s individuality and introduces lifestyle, interests, values, and attitude as important criteria for new age matrimonial matchmaking. Users are encouraged to create their honest profiles and augment it further with the help of multiple photos of self, family, and special moments. Each profile is received individually by it’s relevant match and gets appropriate attention and consideration in the absence of needless clutter. To ensure authenticity of the data provided, the facebook Marry in a Week app draws marriage relevant data – such as age, education, work profile, location and relationship status – from the user’s facebook profile. Since it is virtually impossible for people with many online ‘friends’ – that often include family and colleagues as well – to fake such information, only individuals with at least fifty or more facebook friends are allowed to use the Marry in a Week app for matrimonial matchmaking.