In my work I strive for emotion; Walter Murch's 60% is not only based upon the characters but the editor's as well. And as an alumni of San Francisco State University's Cinema department I'm interested the mediums political aspects. Stalin once remarked, after watching an Eisenstein film, that film was now man's greatest form of communication. Every citizen could understand its message; whether they were high class, low class, illiterate, or intellectual. That it was not only volatile in substance but infectious in projection. Today the video age has opened new doors to filmmakers; making their films easier to produce and at a higher level of quality. I strive to produce meaningful high quality work to meet the needs of not only my employers but society as well.