Cruz your way to financial freedom. Experience life at its best with a personalised financial plan that fills you with confidence, clarity and control. Formally Hard Line Wealth, we have rebranded in 2022 to better reflect our values and where the business direction is going. Hard Line Wealth Holdings Pty Ltd T/A Cruz Financial Planning ABN 81 618 516 135, holder of an Australian Financial Services Licence (AFSL No. 532 193).