Creative Lab guides VRT and its many (radio and television) brands to bring fully fledged and autonomous digital stories in the right format and in the right place to its intended audience Creative Lab guides VRT and its brands towards relevant and sustainable digital formats and content, by identifying opportunities from both user insights and its knowledge of the digital playing field and then proactively setting these opportunities in motion. The largest part of our team of 14 people consists of highly skilled digital creatives. They are supported by a strategist, a producer, a creative director, a process manager and a researcher.