La Pera Projects is the first mobile art collecting platform that uses WhatsApp as its main broadcast channel. Every two weeks, we showcase a special collaboration with both emerging and established artists, introducing their practice, and offering new works for sale. For artists, La Pera Projects is an alternative sales platform, and for our Collectors Circle, it is a place where they can learn about and purchase unique works at affordable prices. Our mission is to bring contemporary art closer to the young generations, to show them that art doesn't necessarily need to be perceived as a luxury asset while embracing the digital revolution of the industry.