MISSSION Akaito is rejuvenating the Japanese saffron industry for local farming families and their communities by giving people of good conscience a better way to buy and enjoy saffron and saffron-based products. VALUES We combine the art and wisdom of 300 years of Japanese saffron farming with 21st Century know-how to produce saffron and saffron-based products that are of peerless quality, ethically produced, and sustainably “Made in Japan.” PEERLESS QUALITY Japanese saffron is special and, of that, Akaito Saffron® is unique as the rarest and highest performing saffron in the world. Its peerless quality is objectively verifiable by independent laboratories and endorsed by some of the world’s foremost chefs. ETHICAL PRODUCTION & ESG Unlike over 90% of the world’s saffron, the production and distribution of Akaito Saffron® does not involve exploited children or women, nor UN-sanctioned terrorist states. Every stigma of Akaito Saffron® is cultivated only in Japan and under Akaito's direct control and quality standards. Akaito Saffron®: Peerless Quality • Ethically Produced • Sustainably Made in Japan YouTube: https://youtu.be/a9jAJo5Porg