Fighting Fame is a high street fashion brand present in the Indian and Middle Eastern Market since June 2015. Through its elegant graphics, minimalistic slogan tees, jerseys and famous basics; the brand has gained immense popularity in a very short span of time. Currently focusing on a limited Men and Women collection, the brand derives influences from Parisian streetwear, sports culture and house music. The founders strive to create avant-garde designs that embody feelings of motivation, aspiration, celebration and ego building success; feelings that are the epitome of current youth culture. A balance between a timeless collection and seasonal and cultural trends, combined with high quality fabric and screen prints complete the brand framework. The term Fighting Fame refers to this generation’s ongoing angst as they switch from aspiring to flashy and brazen success vs. the nonchalant dismissal of it.