Diane Chiasson, FSCI, president of Chiasson Consultants Inc., is a world renowned restaurant, foodservice, hospitality, and retail consultant based in Toronto. She has more than 30 years of experience and is regarded as both the founder and pioneer of the restaurant and foodservice merchandising profession. Her company offers an array of consulting services including brand identity, menu design, interior design, merchandising, marketing, customer service and training. Her company uses research strategy, branding and design to provide innovative and customized restaurant, foodservice, hospitality, and retail merchandising concepts, interior design and marketing solutions to make her clients stand out in today’s competitive marketplace. Diane and her team help owners and operators increase sales, maximize profitability, implement merchandising programs, increase brand visibility, expand customer bases, and gain customer loyalty. Clients include independent and franchise quick service and full service restaurants, independent and franchise retail operations, foodservice management companies, bakery stores, coffee shops, pizza operators, hotels, resorts, educational facilities, hospitals, convenience stores, grocery stores, supermarkets, corporate foodservice companies, shopping centers, gas bars, manufacturers and suppliers, airports and motorways, theme parks and recreational facilities, food commissaries, and casinos.