WaffleWaffle is an all-natural and socially responsible breakfast food and pastry product, made from the highest quality ingredients. WaffleWaffle uses true butter and not shortening or artificial flavoring, as well as imported European sugar, called pearl sugar,that when combined with the butter and baked at the perfect temperature, creates a caramelized crust and flaky interior. Founded by Justin Samuels and Sam Rockwell in 2010, WaffleWaffle is taking a modern twist on the traditional Belgium Waffle and going beyond the basics. WaffleWaffle is seeking to bring the best possible waffle into grocery stores and your home, with the mission of “a better waffle for a better world.” WaffleWaffle can currently be found in many Whole Foods and ShopRite stores nation-wide as well as local bakeries, delis, and ice cream shops where our product can be bought pre-made or created fresh. WaffleWaffle will also soon be sold in Costco. There is no limit to what you can do with our waffle! Whether you want it classic and on-the-go or one of our many flavors with fun toppings, WaffleWaffle offers you a delicious, easy and natural snack to make you feel at home.