"Story value" is the added value of the 21st century. When customers go shopping they want to have experiences - but those exist only on the theatre stages. Customers look for the sense – which only could be created by telling a story. - Prof. Dr. Norbert Bolz Since 1900 the European Association for visual Marketing and Merchandising, short VMM, takes care of the relevance of the optical presentation of products and services. The VMM developed from the German Association of the window dressers and the interest group of employees, trainees and self-employed in the visual marketing an merchandising industry. • Since 2007 VMM is European-wide active • VMM represents the professional group of visual marketing designers and merchandisers • VMM is partner and service provider of visual merchandisers • VMM is international partner of the industry, the authorities, the stationary retail, the associations and schools Become a member: https://vmm.eu/en/verband.html Facebook: https://www.facebook.com/vmm.eu/ Disclaimer: https://vmm.eu/en/impressum.html