Most media buying will be ‘audience based buying’ in the very near future. As the media and adtech community race to audience based buying, GABBCON, Global Audience Based Buying Conference, will provide education, consulting, standards and content on the topics of audience buying, addressable TV, advanced TV, measurement and premium video. There are many misconceptions on definitions, rules of the road, and roles regarding who will and who will not participate in audience buying as this new way of buying media takes off. With the support of media agencies, broadcasters, DSPs, SSPs, Adtech companies and brands we will build common standards and definitions. Please join our standards working group or attend one of our upcoming events and join the conversation about audience based buying or contact us about bespoke events or consulting services on the topics of audience based buying, programmatic TV, programmatic video, and addressable TV. We will help you build and grow your own business. Follow us on Twitter - https://twitter.com/GABBCONFERENCE