Trinity College Dublin’s Commercial Revenue Unit (CRU), encompassing Trinity Brand Commercial Services Ltd (TBCSL) was established to develop and sustain the commercial activity of Trinity College Dublin, an institution known for its heritage and academic pedigree, so that it may also become the pre-eminent university tourist destination, renowned for its customer centric experience. CRU seeks to identify, secure and support opportunities to drive revenue streams for Trinity, furthering its position as a celebrated student-centred campus and globally recognised university tourist destination. Large-scale commercial activities held on campus deliver a significant financial contribution to the university’s academic mission of teaching and research annually.