Gryphon Group Holdings Limited is an entrepreneurial start-up poised to launch an exciting new protection challenger under the 200-year-old Guardian brand name. Backed by £180 million of investment funding and an ambition for every family to have protection that they truly believe in, it's creating a cloud-based protection business dedicated to generating greater consumer trust and an effortless adviser experience. Our infrastructure will be based on digital and cloud based technologies, built with the support of leading partners. Selling through intermediaries, we will be focused initially on life and critical illness, then income protection. The business has acquired the rights to use the Guardian brand name with immediate effect and will be revealing its new identity soon.