Over the past 40 years, Second Cup has expanded globally to over 40 countries. Second Cup International is an entrepreneurial, franchisee-focused and driven organization with growth as its cornerstone. We are committed to growing both personally and in our businesses. Our concept and focus allows us to be differentiated from others who may be more prominent and corporately driven. Our mission is to be recognized and rewarded as a leading global Premium Café Brand. Our mission is to be the best café / coffee business as measured by customer preference, growth in units and regions. As one of the longest and most established specialty coffee retailers, with an existing and fast growing international presence, we are well positioned to expand the Second Cup experience throughout the rest of the world and make Second Cup a respected global brand. We will continue to build upon our proven model of growth through local Regional Franchise partners. Second Cup International is pursuing expansion opportunities for individuals and firms with a serious interest in developing our successful brand through a multi-unit regional franchise in new regions around the globe.