Pagoda, formerly Near Inc and a vertical in the NEAR ecosystem, is the first-ever Web3 Startup Platform. The Pagoda vision is to empower developers with a fully Web3-native toolset for building, maintaining, and scaling blockchain-based startups. Pagoda is the ideal end-to-end solution for developer-entrepreneurs to build, launch, and operate blockchain based businesses. Pagoda provides services to the ecosystem to build Web3 startups quickly and efficiently, using familiar tools. Overall, Pagoda contributes to the development of the NEAR ecosystem by building and maintaining the protocol, SDKs and APIs.