Leona launched her solo label with business partner Jeremy Ducker in 2001 and they formed the present company of Ducker Edmiston Pty Ltd. The label, entitled ‘Leona Edmiston,’ is a tribute to the dress in all its incarnations. A Leona Edmiston Frock is elegant, versatile and ageless. The label celebrates the confident, urban woman. It exudes classic femininity, effortless style and chic, sexy sophistication. Leona uses a variety of fabrics from her signature sleek jersey to soft luxurious silks and crisp cottons. Prints and colour blocks are a favourite. The fabrics compliment the style and flattering cuts of the Frocks, they allow for confidence during the day and sheer elegance during the evening, taking you from the ‘office to opera’ with ease. With 26 stores in a national network of stores, Leona Edmiston is the true doyenne of Australian fashion. www.leonaedmiston.com