The Marketing Leadership Institute (MLI) will elevate marketing leadership through educational partnership, applied learning, mentoring, professional development, and discovering and disseminating marketing knowledge and insight. The MLI is built from combining and expanding upon the legacy of the A.C. Nielsen Center for Marketing Analytics and Insights and the Center for Brand and Product Management. The MLI’s design and vision is unique in that, as a whole, the institute will have options for any student interested in marketing careers, while smaller, Hubs will offer specialized community and support for three niche areas of marketing that align with the Marketing MBA. The three Hubs are The A.C. Nielsen Hub for Marketing Analytics and Insights, The Brand and Marketing Management Hub, and The Tech Product Marketing Hub. Also unique to the Institute is our External Advisory Board (EAB). Board members work closely with MLI leadership and students. The EAB includes between 20-30 top companies with representatives eager to provide updates on the latest developments in industry, build new research partnerships, and create student opportunities for real-world experiential learning, mentoring, The CBPM supports an effective blend of curriculum-based knowledge sharing and authentic applied learning experiences. This approach gives students a jump start on their careers. The CBPM Advisory Board, comprised of leaders in brand and product management from companies such as Procter & Gamble, Intuit, and Google, brings classroom knowledge to life by engaging students in actual industry case studies. The Center was established in 2002 by Scott Cook – co-founder of Intuit, Inc., the maker of Quicken, QuickBooks and TurboTax – and his wife Signe Ostby, former Vice President of Marketing for Software Publishing Corporation. And it’s supported by some of the finest product management companies in the world, who take a hands-on interest in our students through our Advisory Board.