Vivacity Media Group was formed in January 2014 by veteran press agent Leslie Papa (President), and Whitney Holden Gore (Vice President) – both former executives of The Hartman Group. Founded upon (and named for) the team’s core principle of infusing every facet of a partnership or campaign with verve and vitality, we incorporate this philosophy into our lives, and it resonates through our work. As a boutique agency, Vivacity is dedicated to keeping a select roster of clients, in order to provide constant, hands-on, individualized attention to every project. There is no cookie-cutter approach – your campaign is unique. We take pride in our strategic planning, and collaborative approach toward sculpting a campaign that utilizes the individual strengths and unique characteristics of each brand to elevate its media exposure. Current and recent clients include Jagged Little Pill, Rock of Ages, Little Shop of Horrors, Big Apple Circus at Lincoln Center, On Your Feet!, In & Of Itself, Heathers: The Musical, Slava’s Snowshow, Cruel Intentions, WP Theater & more.