There is no design without a complete view of the value cycle of the product. Before creation we must consider the point of sale and the target public through distinguished communication lines for every channel. Having such belief, we work in a sequential and organized manner by integrating the different areas of design where all points are relevant. One of the greatest virtues of Grupo Criativo is the building of additional and heterogenic teams. Graphic designers, product designers, architects and a journalist make our point of view rich and able to deliver innovative solutions and great discoveries.