Stop. Think. Connect.TM is the first-ever coordinated message to help all digital citizens stay safer and more secure online. The message was created by an unprecedented coalition of private companies, nonprofits and government organizations. The Anti-Phishing Working Group (APWG) and National Cyber Security Alliance (NCSA) led the effort to find a unified online safety message that could be adopted across public and private sectors. The campaign hopes to achieve for online safety awareness what "Smokey Bear" did for forest fire safety and "Click It or Ticket" did for seatbelt safety.