Taiwan Television Enterprise, Ltd., commonly known as TTV and formerly known as Central Television and Voice of Taiwan, is the first terrestrial television station in Taiwan. It was established on April 28, 1962 and started formally broadcasting later that year on October 10, 1962. The station became home to many trailblazing and innovative shows at the time. Recently, the station enjoyed a resurgence in viewership when it inked a major contract with Sanlih E-Television to promote and air the latter's shows. TTV's pop idol dramas consistently rated high, although it sometimes went down or up depending on the storyline and the stars' appeal on these dramas. Under media reform laws, TTV was tapped for privatization in 2007. Since 1962, TTV began some of the milestones that changed the landscape of TTV presenting the first Taiwanese-language TV serial as well as the first Mandarin drama anthology series. TTV presented the first costume drama serial "Cheng Ch'eng-kung" (1963) starring Ts'ao Chien as the title role. On September 7, 1969, after airing what would be one of its final major coverages, that of the Apollo XI landing in July, in monochrome, TTV transitioned to color. (Source: Wikipedia)