BBO (‘Be-Bio’) is a consulting firm, with the mission to bring data to life, empowering people to validate ‘user centric’ use cases or business cases in the context of health, lifestyle or sports, where data-driven technology plays a key role. BBO’s services focus on the initial stages of innovation and aim to accelerate project activities, by integrating and leveraging wearables, sensors or other ambulant data-capture technologies, that are meant to improve health, quality of life, performance or technique of the designated individual or the group